Today (July 1st, 2010) a law prohibiting the possession, sale and distribution of shark fins goes into effect in the state of Hawaii. Hailed as a victory, albeit a small one, by conservationists, this law nevertheless is a major step in recognizing the need for government action to help save the shark. Sought after by the Chinese for millenniums, shark fins were a delicacy reserved for the elite, and served at important celebrations and banquets. With the recent rise of the middle class in China the demand for shark fins has skyrocketed. This Chinese fondness for shark fins is threatening the survival of the sharks. Although laws banning consumption of shark fins is a positive step in limiting shark fins trade we, as consumers, must also consciously make a choice not to eat shark fins if we were to succeed in preventing the shark’s extinction.