I walked into the K-Mart store near Penn Station in New York last week and discovered to my horror that the Christmas section is already fully stocked with artificial Christmas trees, holiday decorations and ribbons. I had to check the date on my New York Times to make sure I had not completely missed Columbus Day, Halloween and Thanksgiving. This senseless commercialization sent shivers up my spine.
Just like Christmas in America and the West, Asian merchants have learned the art of commercializing holidays. I was rather surprised, though not completely unexpectedly, to find mooncakes being marketed all over Asia as I traveled in August even though Mid-Autumn Moon Festival (中秋節) is not until October 3rd. From Kuala Lumpur to Hong Kong and Singapore to Shanghai, neighborhood bakeries as well as multi-national food chains were touting their specialty mooncakes in advertisements as well as by shelf talkers in their stores.